About Urban Goddess
The beginning of urban goddess
As someone who has been practicing yoga for over 25 years—and teaching it for nearly two decades—yoga is a huge part of my life. But before that, I was deeply rooted in the world of fashion. I studied at the Fashion Academy in Rotterdam and worked as a journalist for fashion magazines. So naturally, when I was looking for yoga wear, I wanted something that reflected my background and values: stylish, comfortable, and made with integrity.
But back then, the choices were limited. Most yoga clothes were either made from synthetic, plastic-based fabrics or had a look that felt a bit too hippie for my taste. And the few natural options didn’t align with what I felt yoga wear could be—beautiful, functional, and sustainable.
So I decided to create it myself in 2013.
our mission & vision
Urban Goddess is my answer to all of that. A brand that brings together the worlds I live in—yoga and fashion—in a way that feels authentic and responsible. I only work with certified organic fabrics that are clean and non-toxic. I’ve built long-term partnerships with factories I trust—places I visit regularly, where people are treated well, and where sustainability isn’t an afterthought, but the starting point.
Our main factory is fully solar-powered, with strong waste management systems. We offset our carbon footprint and are working towards becoming carbon negative. Every decision we make is about finding the better option—not just for us, but for the planet and the people we work with.
Marlene – Owner and founder Urban Goddess yoga wear
for yogis, by yogis
Over the years, I’ve heard from so many women—not just yogis—who love wearing Urban Goddess because it feels amazing. Whether they’re moving, meditating, or just relaxing at home, they feel good in our clothes. And that’s exactly what I hoped for.
Urban Goddess is for women who want more from their clothing. Who care about how things are made, and how they make them feel. Who believe that comfort, style, and ethics can—and should—go hand in hand. This is my story. And if it resonates with you, maybe it's yours too.
With love, Marlene
