Urban Goddess Yoga Wear is a GOTS (Global Organic Textile Standard) certified organic yoga clothing brand based in Amsterdam. In 2013, Urban Goddess launched its very first yoga collection and has since grown into one of the largest and most influential yoga brands in Europe.

We are trendy, fair, and affordable. Trendy because we love feeling stylish both on and off the yoga mat. That’s why our yoga wear is easy to mix and match with your casual wardrobe. The materials we use are so wonderfully soft that we completely understand why many of our pieces are worn not just for yoga but also for lounging or as casual wear.

Fair, because Urban Goddess yoga wear is made from organic cotton in a safe and ethical way, with respect for both people and the planet. When you buy organic clothing, you’re not just treating yourself to something that feels great — you’re also genuinely contributing to a better world. Curious about how we produce our clothing? Take a look at our Production page for more information.

And affordable, because we believe organic clothing should be accessible to as many people as possible. We want to make sustainable choices easier and help grow a bigger community of mindful, eco-conscious consumers.