Responsible entrepreneurship
Responsible Business at Urban Goddess
At Urban Goddess, we believe: if you create yoga wear for conscious people, you have to act consciously yourself. For us, sustainability isn’t a trend or a campaign — it’s the core of how we do business every single day.
From the very first sketch to the moment your favorite yoga leggings land on your mat — every decision is made with care. Care for the planet. Care for people. Care for your good karma.
Less returns = less waste
Returnless Platform
We get it: shopping online is easy, but returns have a serious impact on the environment. That’s why we’ve partnered with Returnless.
Through a simple system, we ask you a few short questions before you return an item. Often, we can help you right away — and avoid unnecessary returns. Less transport, less waste, less hassle.
If something really does need to go back, we make the process as smooth and sustainable as possible, with care for you and the planet.
Give your clothes a meaningful goodbye
Byewaste
Sometimes, a piece of clothing has truly reached the end of its journey. But what then? Throw it away? Nope. We work with Byewaste — an initiative that collects textiles responsibly.
Items that can still be worn are given a second life. Pieces that can’t be saved are processed in a way that minimizes environmental impact. That way, even the end of a garment stays part of a positive cycle.
Repair instead of replace
United Repair Centre
We believe in repairing, not discarding. That’s why we’ve partnered with the United Repair Centre — a place where craftsmanship and sustainability meet.
Is your Urban Goddess item damaged? Get it repaired through URC and give your favorite piece a second life. Better for the planet, your wardrobe, and your wallet.
truly sustainable
GOTS-certified
Since May 2023, Urban Goddess as a brand is officially GOTS-certified. This means: not just our fabrics, but our entire production chain is checked for social and environmental impact.
From organic cotton to fair labor practices — GOTS ensures that your yoga wear is right in every way. From seed to savasana.
Want to know more? Check out our full GOTS story.
vegan yoga wear
PETA-approved
Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way. That’s the philosophy of PETA — and we stand with it.
Following the yogic principle of Ahimsa (non-violence), we treat all living beings with respect. That’s why Urban Goddess has committed to never using animal products in our collections.
Together, we make a difference
For us, sustainable business isn’t a final goal — it’s an ongoing journey. With every collection we create and every choice we make, we try to do better.
And you? You play an essential part. Every time you choose Urban Goddess, you choose a garment made with love — and with deep respect for the world we share.